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University of Alaska Southeast - Fall 2010

Textbooks for Course Juneau Campus BA689-JD1-77991 RESEARCH IN BUSINESS ADMI

Section All

      
The Survey Research Handbook, Third Edition ()
by Pamela L. Alreck, Robert B. Settle
Paperback, 496 Pages, Published

ISBN-10: 0-07-294548-6        / 0072945486

ISBN-13: 978-0-07-294548-5 / 9780072945485

The "Survey Research Handbook, Third Edition" by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for


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