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University of Alaska Southeast - Fall 2010 | ||
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 | The Media of Mass Communication (10th Edition) by John Vivian Paperback, 504 Pages, Published 2010 ISBN-10: 0-205-69305-9 / 0205693059 ISBN-13: 978-0-205-69305-4 / 9780205693054 Updated in a new 10th edition, this book is organized around a "balanced" approach and provides the principles and foundations of media literacy with coverage of contemporary media issues. This book covers the on-going transformations in mass media and offers accessible insight into the important is | |