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University of Alaska Southeast - Spring 2011 | ||
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 | Services Marketing (Integrating Customer Focus Across The Firm) (5th Edition) by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler, Ary Jo Bitner, Gremler Zeitham Bitner Hardcover, 736 Pages, Published 2008 ISBN-10: 0-07-338093-8 / 0073380938 ISBN-13: 978-0-07-338093-3 / 9780073380933 Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book’s content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement serv | |