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University of Alaska Southeast - Spring 2011 | ||
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 | Patterns of Entrepreneurship Management (3rd Edition) by Jack M. Kaplan, Anthony C. Warren, Warren Kaplan Paperback, 432 Pages, Published 2009 ISBN-10: 0-470-16969-9 / 0470169699 ISBN-13: 978-0-470-16969-8 / 9780470169698 This third edition prepares entrepreneurs for the rewards and pitfalls of this career choice. It explores a new theme on how to effectively manage a start-up company. Focus on Real Entrepreneurs sections highlight how entrepreneurs position their companies to meet the various marketing, financial, a | |