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Walden University Online - Fall 2010 Semester-Term I | ||
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 | Advertising Media Planning, Sixth Edition (6th Edition) by Roger Baron, Jack Zanville Sissors, Erwin Ephron, Jim Surmanek Hardcover, 445 Pages, Published 2002 ISBN-10: 0-8442-1563-5 / 0844215635 ISBN-13: 978-0-8442-1563-1 / 9780844215631 The bible of media planning for more than 25 years, Advertising Media Planning gives you the proven essentials of planning, purchasing, and evaluating the effectiveness of advertising Discussions of media planning as the “noncreative” side of advertising miss the boat entirely. A successful media | |