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University of Wisconsin Learning Innovations - Fall 2010 | ||
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 | Internet Marketing and e-Commerce (1st Edition) by Ward A. Hanson, Kirthi Kalyanam Hardcover, 656 Pages, Published 2006 ISBN-10: 0-324-07477-8 / 0324074778 ISBN-13: 978-0-324-07477-2 / 9780324074772 The second edition of Principles of Internet Marketing continues where the previous edition left off, emphasizing rigor not hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and finally pays close attention to what is uni | |