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Southern Connecticut State University - FALL 2010 | ||
Section 01 | ||
 | Media Analysis Techniques (3rd Edition) by Dr. Arthur Asa Berger Paperback, 264 Pages, Published 2004 ISBN-10: 1-4129-0683-0 / 1412906830 ISBN-13: 978-1-4129-0683-8 / 9781412906838 Media Analysis Techniques, Third Edition begins by examining four techniques of media interpretation that the author considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. The coverage of these four techniques-semiotic theory, | |