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SCPS Virtual - Spring 2011 | ||
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 | The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change (1st Edition) by Jennifer Aaker, Andy Smith, Carlye [Contributor] Adler, Dan Ariely (Afterword), Chip Heath (Foreword), Smith Aaker Hardcover, 240 Pages, Published 2010 ISBN-10: 0-470-61415-3 / 0470614153 ISBN-13: 978-0-470-61415-0 / 9780470614150 Amazon Exclusive: Q&A with Authors Jennifer Aaker and Andy Smith What is the Dragonfly Effect? The Dragonfly Effect is a model that taps concepts from social media, marketing strategy, and consume | |