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Electronic Marketing: Integrating Electronic Resources into the Marketing Process (2nd Edition) by Joel Reedy, Shauna J. Schullo Paperback, 592 Pages, Published 2003 ISBN-10: 0-324-17595-7 / 0324175957 ISBN-13: 978-0-324-17595-0 / 9780324175950 Electronic Marketing This innovative and exciting new edition of Electronic Marketing combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and target ability of electronic marketing resour |