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Strayer University - Winter 2011

Textbooks for Course Winter 2011 MKT327

Section All

      
Electronic Marketing: Integrating Electronic Resources into the Marketing Process ()
by Joel Reedy, Shauna J. Schullo
Paperback, 592 Pages, Published

ISBN-10: 0-324-17595-7        / 0324175957

ISBN-13: 978-0-324-17595-0 / 9780324175950

Electronic Marketing This innovative and exciting new edition of Electronic Marketing combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and target ability of electronic marketing resour


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