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University of Liverpool - Classes starting the 25th of November, 2010 | ||
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 | Services Marketing (1st European Edition) (1st Edition) by Alan M. Wilson, Dwayne Gremler, Mary Jo Bitner, Valarie A. Zeithaml Paperback, 576 Pages, Published 2008 ISBN-10: 0-07-710795-0 / 0077107950 ISBN-13: 978-0-07-710795-6 / 9780077107956 European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. This European edition provides students with a complete introduction to the unique marketing challenges that services present. Guiding stu | |