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University of Liverpool - Classes starting the 28th of October, 2010 | ||
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 | Consumer Behavior (9th Edition) by J. Paul Peter, Jerry C. Olson Hardcover, 576 Pages, Published 2009 ISBN-10: 0-07-340476-4 / 0073404764 ISBN-13: 978-0-07-340476-9 / 9780073404769 This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing | |