Textbooks for University of Liverpool Classes starting the 2nd of December 2010 Masters in Information Systems Management MT MARKETING MANAGEMENT

By Philip Kotler, Gary Armstrong: Principles of Marketing Thirteenth (13th) Edition (13th Edition)
by Gary Armstrong, Philip T. Kotler
Hardcover, 744 Pages, Published 2009
ISBN-10: 0-13-607941-5 / 0136079415
ISBN-13: 978-0-13-607941-5 / 9780136079415
Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-va

University of Liverpool - Classes starting the 2nd of December, 2010

Textbooks for Course Masters in Information Systems Management MT MARKETING MANAGEMENT

Section All

University of Liverpool - Classes starting the 2nd of December, 2010Textbooks for Course Masters in Information Systems Management MT MARKETING MANAGEMENT

Section All

University of Liverpool - Classes starting the 2nd of December, 2010

Textbooks for Course Masters in Information Systems Management MT MARKETING MANAGEMENT