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University of Liverpool - Classes starting the 25th of November, 2010

Textbooks for Course Masters in Business Administration CM ADVANCED CONCEPTS OF E-BU

Section All

      
Electronic Commerce 2010: A Managerial Perspective ()
by Efraim Turban, Jae K. Lee, David King, Deborrah C. Turban, Ting Peng Liang, Electronic Commerce 2010 (6Th International Edition)
Hardcover, 968 Pages, Published

ISBN-10: 0-13-610036-8        / 0136100368

ISBN-13: 978-0-13-610036-2 / 9780136100362

Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks–all in the social-computing business environment.   Overview of Electronic Commerce; E-Marketplaces: Mechanisms,


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