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University of Liverpool - Classes starting the 28th of October, 2010 | ||
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Consumer Behaviour: A European Perspective Enhanced Media Edition Pack (3rd Edition) by Michael R. Solomon, Gary J. Bamossy, Margaret K. Hogg, Prof Søren Askegaard, Soren Askegaard Paperback, 701 Pages, Published 2007 ISBN-10: 1-4058-7324-8 / 1405873248 ISBN-13: 978-1-4058-7324-6 / 9781405873246 Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. The unique five-part micro-to-ma |