Textbooks for University of Liverpool Classes starting the 28th of October 2010 Masters in Business Administration MK MARKETING IN A GLOBAL ENV

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University of Liverpool - Classes starting the 28th of October, 2010 Textbooks for Course Masters in Business Administration MK MARKETING IN A GLOBAL ENV
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		Global Marketing, (6th Edition) by Warren J. Keegan, Mark C. Green Paperback, 624 Pages, Published 2010 ISBN-10: 0-13-702386-3 / 0137023863 ISBN-13: 978-0-13-702386-8 / 9780137023868 Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. Introduction to Global Marketing; The Global Economic Environment; Regional Market Characteristics and Preferential Trade Agree

University of Liverpool - Classes starting the 28th of October, 2010Textbooks for Course Masters in Business Administration MK MARKETING IN A GLOBAL ENV