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University of Liverpool - Classes starting the 28th of October, 2010 | ||
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Strategic Management and Business Analysis by David Williamson, Peter Cooke, Keith Michael Moreton, Wyn Jenkins Paperback, 278 Pages, Published 2003 ISBN-10: 0-7506-4295-5 / 0750642955 ISBN-13: 978-0-7506-4295-8 / 9780750642958 Strategic Business Analysis shows students how to carry out a strategic analysis of a business, with clear guidelines on where and how to apply the core strategic techniques and models that are the integral tools of strategic management. The authors identify the key questions in strategic analysis |