 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
University of Saint Mary - Spring 2011 | ||
Section All | ||
 | Public Relations Writing: A Rhetorical Approach (1st Edition) by Michael L. Kent Paperback, 360 Pages, Published 2010 ISBN-10: 0-205-59544-8 / 0205595448 ISBN-13: 978-0-205-59544-0 / 9780205595440 Utilizes a rhetorical approach (ch. 1, 2, 6, 10) to writing to emphasize the importance of language, helping students to become more skilled at communicating in a variety of new and innovative ways. Covers new technology in public relations (ch. 5, 8, 11, 12), including survey software, Web metrics, | |