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 | Marketing Research: Text and Cases, Second edition (2nd Edition) by Bruce Wrenn, Robert E. Stevens, David L. Loudon, Lawrence Silver Paperback, 482 Pages, Published 2006 ISBN-10: 0-7890-2746-1 / 0789027461 ISBN-13: 978-0-7890-2746-7 / 9780789027467 Teach your students the most effective research strategies—including Internet surveys! Over the last few years changes in the marketing research process have been dramatic and far-reaching with the emergence of the Internet and other technologies. Marketing Research: Text and Cases, Second Edition, | |