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Holy Family University - FALLACCEL 10

Textbooks for Course MKT 320

Section FALL ACCEL

      
Sales Management: Analysis and Decision Making ()
by Thomas N. Ingram, Raymond W. Laforge, Ramon H. Avila, Michael R. Williams, Charles H. Schwepker, Ingram: Laforge: Avila
Paperback, 480 Pages, Published

ISBN-10: 0-324-32105-8        / 0324321058

ISBN-13: 978-0-324-32105-0 / 9780324321050

Publisher's Note SALES MANAGEMENT blends the most recent sales management research with real-life "best practices" of leading sales organizations. This text continues to focus on the importance of employing different sales strategies for different consumer groups, as well as integrating corporate, b


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