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Spring Hill College - WINTER JAN 2011 | ||
Section .01 | ||
 | The Fundamentals of Branding by Melissa Davis Paperback, 184 Pages, Published 2009 ISBN-10: 2-940373-98-1 / 2940373981 ISBN-13: 978-2-940373-98-7 / 9782940373987 Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands.It provides insight into key aspects such as targeting audiences, trends, brand | |