|
Southern Connecticut State University - WINTER 2011 SESSION | ||
Section S70 | ||
Marketing Research: Methodological Foundations (with Qualtrics Card) (10th Edition) by Professor Dawn Iacobucci, Dr. Gilbert A. Churchill Hardcover, 624 Pages, Published 2009 ISBN-10: 1-4390-8101-8 / 1439081018 ISBN-13: 978-1-4390-8101-3 / 9781439081013 Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing authorities Dr. Dawn Iacobucci and Dr. Gilbert Churchill. Recognized as the classic authority for today's marketing research, MARKETING RESEARCH: METHODOL |