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Globe University - Winter 2011 | ||
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 | The Creative Economy: How People Make Money From Ideas (Updated Edition) by John Howkins Paperback, 288 Pages, Published 2004 ISBN-10: 0-14-028794-9 / 0140287949 ISBN-13: 978-0-14-028794-3 / 9780140287943 In The Creative Economy John Howkins argues that intellectual property is far more important today than "hard goods" and that creativity itself should now be viewed as a defining commercial factor. The examples quoted at the start of the book, including Amazon.com's copyrighting of its sales methodo | |