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Globe University - Winter 2011 | ||
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 | Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy (1st Edition) by Malcolm Mcdonald Paperback, 208 Pages, Published 2007 ISBN-10: 0-7494-5149-1 / 0749451491 ISBN-13: 978-0-7494-5149-3 / 9780749451493 As a busy marketing professional or student, you'll find that this information-crammed guide to marketing planning is perfect for you. Snappy and succinct, "Malcolm McDonald on Marketing Planning" will help you appreciate the benefits of rigorous marketing planning and will guide you through the pro | |