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Southern Connecticut State University - FALL 2010 | ||
Section 01 | ||
Customer Behavior: A Managerial Perspective (2nd Edition) by Jagdish N. Sheth, Banwari Mittal, Bruce I. Newman, Jagdish Seth Hardcover, 544 Pages, Published 2003 ISBN-10: 0-03-034336-4 / 0030343364 ISBN-13: 978-0-03-034336-0 / 9780030343360 Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials to produce a new text that is tailored specifically to upper level 4-year, or graduate level programs. Its managerial approach focuses on the household consum |