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Stony Brook University - FALL 2010

Textbooks for Course MBA 555

Section 01

      
Social Psychology of Consumer Behavior (Frontiers of Social Psychology) ()
by Michaela Wänke (Editor), Psychology Press
Hardcover, 406 Pages, Published

ISBN-10: 1-84169-498-3        / 1841694983

ISBN-13: 978-1-84169-498-6 / 9781841694986

The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields - social psychology and consumer be


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