|
Stony Brook University - FALL 2010 | ||
Section 01 | ||
Social Psychology of Consumer Behavior (Frontiers of Social Psychology) (1st Edition) by Michaela Wänke (Editor), Psychology Press Hardcover, 406 Pages, Published 2008 ISBN-10: 1-84169-498-3 / 1841694983 ISBN-13: 978-1-84169-498-6 / 9781841694986 The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields - social psychology and consumer be |