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St. Paul - Fall II 2010 | ||
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 | Innovation Management and New Product Development (4th Edition) by Dr Paul Trott, Cram101 Textbook Reviews Paperback, 616 Pages, Published 2008 ISBN-10: 0-273-71315-9 / 0273713159 ISBN-13: 978-0-273-71315-9 / 9780273713159 Written in an accessible style, this fourth edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development. | |