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University of Arizona - Fall 2010 | ||
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 | Marketing: Real People, Real Choices (6th Edition) by Michael R. Solomon, Elnora W. Stuart, Greg W. Marshall, Solomon: Marshall :. Stuart Paperback, 640 Pages, Published 2008 ISBN-10: 0-13-605421-8 / 0136054218 ISBN-13: 978-0-13-605421-4 / 9780136054214 This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies eve | |