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 | Shift: How to Reinvent Your Business, Your Career, and Your Personal Brand (1st Edition) by Peter Arnell, Steve Kettmann Hardcover, 208 Pages, Published 2010 ISBN-10: 0-385-52627-X / 038552627X ISBN-13: 978-0-385-52627-2 / 9780385526272 Little changes can make a big difference. When some of the world’s biggest corporations need to revive their brands, innovate products, and rethink their images, they call Peter Arnell. Now in his fourth decade of branding and marketing for such companies as Samsung, Reebok, DKNY, GNC, and Pepsi, | |