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 | How We Decide (1st Edition) by Jonah Lehrer Paperback, 320 Pages, Published 2010 ISBN-10: 0-547-24799-0 / 0547247990 ISBN-13: 978-0-547-24799-1 / 9780547247991 Product Description The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we blink and go with our gut. But as scientists b | |