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Barnes & Noble at Bentley University - SPRING 2011 | ||
Section 001 | ||
 | International Marketing by Cateora, Philip; Gilly, Mary; Graham, John published by McGraw-Hill/Irwin Paperback Custom Edition (Bentley University Edition) (15th Edition) by Gilly Cateora, Mary Gilly, John Cateora Graham, Philip Cateora Paperback, Published 2011 ISBN-10: 1-121-07526-6 / 1121075266 ISBN-13: 978-1-121-07526-9 / 9781121075269 Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that | |