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Barnes & Noble at Bentley University - SPRING 2011 | ||
Section 001 | ||
 | Value Merchants: Demonstrating and Documenting Superior Value in Business Markets (1st Edition) by James C. Anderson, James A. Narus, Nirmalya Kumar, Kumar Anderson Hardcover, 240 Pages, Published 2007 ISBN-10: 1-4221-0335-8 / 1422103358 ISBN-13: 978-1-4221-0335-7 / 9781422103357 Business to business marketswhat the authors call business markets account for a huge proportion of the total GNP in the United States and in other industrialized nations However many companies competing in business marketstypically commodity markets or those susceptible to commodizationmust continu | |