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Thomas Edison State College - October 2010 | ||
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 | Marketing Strategy: A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing) (5th Edition) by Orville C. (Editor) Walker, John W. Mullins, Harper Boyd Jr., Harper W. Boyd, Walker Mullins, Marketing Strategy Paperback, 368 Pages, Published 2005 ISBN-10: 0-07-296190-2 / 0072961902 ISBN-13: 978-0-07-296190-4 / 9780072961904 Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional r | |