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 | Marketing Management: A Strategic Decision-Making Approach (Mcgraw Hill/Irwin Series in Marketing) (6th Edition) by John W. Mullins, Orville C. Walker, Harper Boyd Jr., Harper W. Boyd Paperback, 560 Pages, Published 2006 ISBN-10: 0-07-352982-6 / 0073529826 ISBN-13: 978-0-07-352982-0 / 9780073529820 Marketing Management: A Strategic Decision-Making Approach 6th Edition concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that ma | |