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 | New Products Management (McGraw-Hill/Irwin Series in Marketing) (8th Edition) by Charles Merle Crawford, Anthony Di Benedetto Hardcover, 560 Pages, Published 2005 ISBN-10: 0-07-296144-9 / 0072961449 ISBN-13: 978-0-07-296144-7 / 9780072961447 New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across th | |