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St. John Fisher College - Fall 2010 | ||
Section 01 | ||
 | Ten Key Customer Insights: Unlocking the Mind of the Market (1st Edition) by Mr. Robert Schieffer Hardcover, 272 Pages, Published 2005 ISBN-10: 1-58799-206-X / 158799206X ISBN-13: 978-1-58799-206-3 / 9781587992063 This emotional benefit claim (less filling = I can enjoy more beer!) was believable because it was supported by the rational ... interesting insights about the role of memory in advertising in his excellent book How Customers Think.3 Marketers do strive to ... 2 Lisa Fortini-Campbell, Hitting the | |