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Central Michigan University Off-Campus Programs - Spring I 2011 | ||
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 | Marketing Management: A Strategic Decision-Making Approach (7th Edition) by John W. Mullins, Orville C. Walker, Harper Boyd Jr., Ohn Mullins Paperback, 576 Pages, Published 2009 ISBN-10: 0-07-338116-0 / 0073381160 ISBN-13: 978-0-07-338116-9 / 9780073381169 The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be | |