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Central Michigan University Off-Campus Programs - Spring I 2011 | ||
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 | The Customer Rules: The 14 Indispensible, Irrefutable, and Indisputable Qualities of the Greatest Service Companies in the World (1st Edition) by C.Britt Beemer, Robert L. Shook Hardcover, 352 Pages, Published 2008 ISBN-10: 0-07-160365-4 / 0071603654 ISBN-13: 978-0-07-160365-2 / 9780071603652 在线阅读本书. . Whether you run your own company or work for a large corporation, establishing customer loyalty is a prerequisite for business growth. In The Customer Rules, C. Britt Beemer, a leading consumer research and marketing consultant, and bestselling business author Robert Shook offer practica | |