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Central Michigan University Off-Campus Programs - Spring II 2011 | ||
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 | Strategic Management: Concepts and Cases (12th Edition) by Fred R. David Hardcover, 704 Pages, Published 2008 ISBN-10: 0-13-601570-0 / 0136015700 ISBN-13: 978-0-13-601570-3 / 9780136015703 KEY BENFIT: David’s Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix | |