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 | Marketing Research (9th Edition) by Professor David A. Aaker, George S. Day (Univ. Of Toronto), V. Kumar (Univ. Of Houston), Cram101 Textbook Reviews Hardcover, 792 Pages, Published 2006 ISBN-10: 0-470-05076-4 / 0470050764 ISBN-13: 978-0-470-05076-7 / 9780470050767 在线阅读本书This text takes a "macro–micro–macro" approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. The book begins with a macro–level treatment of what marketing research is, where it fits within an organization, and how it helps in mana | |