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 | Churchill/Ford/Walker's Sales Force Management (Mcgraw-Hill/Irwin Series in Marketing) (8th Edition) by Mark W. Johnston, Greg W. Marshall, Neil M. Ford, Orville C. Walker, Gilbert A. Churchill Hardcover, 512 Pages, Published 2005 ISBN-10: 0-07-296183-X / 007296183X ISBN-13: 978-0-07-296183-6 / 9780072961836 The primary goal of Sales Force Management, 8e is to offer students the most comprehensive, up-to-date, and integrated overview of the theory, research, and management practices relevant to sales management. In revising the book we continue to focus on creating a book that enables students to take | |