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Upper Iowa University - Extended University - Spring T3 2011- Centers | ||
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 | Total Global Strategy II (2nd Edition) by George S. Yip Paperback, 299 Pages, Published 2002 ISBN-10: 0-13-017917-5 / 0130179175 ISBN-13: 978-0-13-017917-3 / 9780130179173 Written by the subject's leading academic authority, this readable text addresses the most challenging task faced by multinational companies—how to deal with globalization and the resulting need for globally integrated strategies. Chapter topics include understanding global strategy, diagnosing | |