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Columbia College - Winter 2011 | ||
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International Business: Strategy, Management, and the New Realities (1st Edition) by Gary Knight, John Riesenberger, S. Tamer Cavusgil Hardcover, 704 Pages, Published 2007 ISBN-10: 0-13-173860-7 / 0131738607 ISBN-13: 978-0-13-173860-7 / 9780131738607 KEY BENEFIT: CKR is an evolving learning package that makes teaching easier and captures IB as practiced today. The text addresses emerging markets, the growing participation of small and medium-sized firms in international business, and examples of both international and national businesses so stud |