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Columbia College - Late Fall 2010 | ||
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 | Internet Marketing: Building Advantage in a Networked Economy (2nd Edition) by Rafi A. Mohammed, Robert J. Fisher, Bernard J. Jaworski, Gordon J. Paddison, Richard T. Schaefer Hardcover, 768 Pages, Published 2003 ISBN-10: 0-07-253842-2 / 0072538422 ISBN-13: 978-0-07-253842-7 / 9780072538427 Internet Marketing: Building Advantage in a Networked Economy, 2e presents a âroad-testedâ framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that th | |