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Columbia College - Winter 2011 | ||
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 | Persuasion, Social Influence, and Compliance Gaining (4th Edition) by Robert H. Gass, John S. Seiter Paperback, 384 Pages, Published 2010 ISBN-10: 0-205-69818-2 / 0205698182 ISBN-13: 978-0-205-69818-9 / 9780205698189 Grounded in contemporary scholarship, Persuasion: Social Influence, and Compliance Gaining not only provides a comprehensive of overview of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their o | |