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 | Basic Marketing Research Using Microsoft Excel Data Analysis (2nd Edition) by Alvin C. Burns, Ronald F. Bush Paperback, 544 Pages, Published 2007 ISBN-10: 0-13-205958-4 / 0132059584 ISBN-13: 978-0-13-205958-9 / 9780132059589 This book is targeted for those who need to learn the marketing research process and basic data analysis techniques. This is the first book on the market that offers a software add-in (XL Data Analyst®) designed specifically to use the power of Excel for marketing research applications. XL Data An | |