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Johns Hopkins University - Carey Business School - Fall 2010 | ||
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 | Brand Leadership: Building Assets In an Information Economy by David A. Aaker, Erich Joachimsthaler, Joachimsthaler Aaker Paperback, 368 Pages, Published 2009 ISBN-10: 1-4391-7291-9 / 1439172919 ISBN-13: 978-1-4391-7291-9 / 9781439172919 Build it ... and they'll come. Nope, not necessarily, not anymore. It's a crowded, crazy market out there, and no matter how fabulous your product or service, there's bound to be someone else delivering something pretty close. The solution? Take your product or service and ... brand it! Though t | |