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Johns Hopkins University - Carey Business School - Spring 2011 | ||
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 | Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program (3rd Edition) by Arthur Middleton Hughes Hardcover, 388 Pages, Published 2005 ISBN-10: 0-07-145750-X / 007145750X ISBN-13: 978-0-07-145750-7 / 9780071457507 Web-focused strategies for turning a company’s customer list into its most powerful competitive advantage For more than a decade, Strategic Database Marketing has been a popular and authoritative how-to on database marketing, referred to every day by marketing practitioners around the world. | |