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 | Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly Competitive World (2nd Edition) by Peter C. Brinckerhoff Hardcover, 272 Pages, Published 2002 ISBN-10: 0-471-23718-3 / 0471237183 ISBN-13: 978-0-471-23718-1 / 9780471237181 A direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for f | |