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 | Global Marketing: A Decision-Oriented Approach (4th Edition) by Svend Hollensen, Cram101 Textbook Reviews, Hollensen /. Benerjee Paperback, 752 Pages, Published 2007 ISBN-10: 0-273-70678-0 / 0273706780 ISBN-13: 978-0-273-70678-6 / 9780273706786 Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marke | |