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 | The New Managerial Economics (1st Edition) by Dr. William Boyes, William J. Boyes Hardcover, 384 Pages, Published 2003 ISBN-10: 0-395-82835-X / 039582835X ISBN-13: 978-0-395-82835-9 / 9780395828359 In The New Managerial Economics, Boyes introduces non-majors to the power of economics in business decision making. The text's intuitive approach clearly highlights how economics influences marketing, management, and other business-related decisions. Numerous cases and real-world applications reinfo | |